Screen & Book, Working together

Humanising Autonomy
Ustwo Auto

The brief

Ustwo Auto lead the way in software for vehicle and driving automation. We worked closely with Tim Smith, head of ustwoauto, who had written and compiled huge amounts of research and data supporting ustwo’s work. This needed to be presented not only in downloadable PDF, but also in traditional book format. The first book we made for ustwo showed that a well-made book had great impact; they wanted to present this book to their most important and influential clients around the world.

The challenge

The book had been designed in landscape format. However, at over 500 pages, the book needed to be in a size ratio that could use the paper efficiently, but also of a weight that would make it manageable; too heavy a sheet puts strain on the binding of a landscape book. And of course, it needed to fit to a budget and timescale. The sources of the content were extremely varied, ranging from stock photography to screen grabs, and from selected colour swatches to colours embedded within EPS files. We undertook comprehensive pre-press work, both to enliven colours that would print flat and dull and a lot of work to increase the quality of many of the lower resolution images. We do this because it’s important that a book feels ‘whole’. On screen, most things look right, however, this isn’t always the case when printed; it’s our job to make books that look consistent.

Project Outline

An epic 524pp text, printed in four process colours on HP Indigo 12000. We used Mohawk Superfine Ultrawhite Eggshell 118gsm and the book was thread sewn in 31 sections of 16pp, one section of 12pp & one final section of 16pp (any odd sections are always placed just before the end). With the grain running parallel to the spine the book opens easily, despite its size, and feels great to hold, open and read. The case is foiled in black and white on Colorado Reno cloth over 2.25mm board, whilst the gold marker ribbon was carefully chosen to complement the content. We made 50 books and it’s already been distributed around the world. The book can be seen above, and the PDF can be downloaded here where you can also view a short trailer.

Read more in this blog from ustwo by Tom Harle, Strategy Principal at ustwo.

The book was printed by pureprint and bound by Ludlow Bookbinders.

 

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