Six of the best. Books for business, from marketing campaigns to corporate gifts, books can enhance your customer relationships and help win new business. Over the years our books have been used as a thank you for VIP clients, corporate gifts and as part of a media pitch to attract influencers and supporters.
Many of our clients wish to preserve their ever growing digital content collections and showcase their product portfolios. This approach helps to tell a story about your business or product in a unique and interesting way.
Digital Agency UsTwo asked us to produce a book for them to pitch an innovative discussion around brand, typography and comprehension within vehicle information systems (dashboards to you and me!). It was fantastic seeing how they translated a digital concept into book form and well how a ‘digital’ agency really understood the value of analogue.
Books to sell property are often lavish; attempting to represent through printing and binding the power and beauty of a building. However, in an unpredictable or rising market, it’s often better to go for fewer and better and that’s exactly what branding agency Carter Wong design did. A projected run of 1,500 books was printed in a first batch of 100 books and then re-ordered in 50s as needed. Notionally more expensive than one single run, but the property was fully sold after just 150 beautiful books! It looked like a pretty shrewd call in the client’s eyes.
We have collaborated with Based Upon for many years now and ‘Manual’ represents their work expressed in book form as a rolling portfolio. Each book is foil blocked on the case with the precise time and date of manufacture and each object within is similarly marked. The book is carried far and wide by Ian and Richard Abel and is a very potent way for Based Upon to influence markets and gain clients. Printed in editions of just fifty every 6–12 months these books provide not just a compelling story for their clients but also a permanent archive of Based Upon’s work.
This book was made as a one off for the outgoing CEO of Lloyds of London and came hot on the heels of an earlier book we’d made for the visit of HM the Queen to Lloyds (read that story here). The book, whilst traditionally and beautifully bound, contained a montage of cuttings, letters and pictures from an exciting and successful career as the head of the world’s insurance market. A book to be passed down the generations.
Drayson Technologies wanted to tell the world about Cleanspace; their app that monitors the quality of the air we breathe and rewards the green transport choices that people make. A book was chosen because it is permanent, recyclable and above all elegant with a beautifully curated editorial and graphic story. See inside the book and read more.